Insights on location analysis, geomarketing, and smarter business decisions.
We built an independent testing pipeline that checks our calculations against raw CBS data using three different approaches — none of which replicate our own algorithm. 51 out of 52 metrics passed with less than 1% deviation.
Choosing the wrong location is expensive in a specific way: it's slow to reveal itself and hard to reverse. Here's why data-driven site selection matters — and what it actually looks like in practice.
Most location analysis starts with a radius zone. That circle is convenient, but it ignores canals, rail lines, and the way people actually decide whether somewhere is worth going to.
